・Research design, analysis and consulting for IT companies with deep insight of SMBs based on years of experience.
・Variety of survey reports includes Microsoft Excel data that aggregates all questions by annual sales, industry, etc.
・"Briefing Service" that offers Q&A or discussions with IT analysts and additional data analysis ofsurvey reports.
・"Custom Research" that provides fully customized research with various methods like web surveys, and interviews.
・"Custom Research Plus" that performs advanced analysis with SOTA methods like Bayesian network analysis etc.
・Variety of survey reports includes Microsoft Excel data that aggregates all questions by annual sales, industry, etc.
・"Briefing Service" that offers Q&A or discussions with IT analysts and additional data analysis ofsurvey reports.
・"Custom Research" that provides fully customized research with various methods like web surveys, and interviews.
・"Custom Research Plus" that performs advanced analysis with SOTA methods like Bayesian network analysis etc.
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2025.10.14
Expanded Edition: 2025 Proposal of optimal DX/AI solutions for each user leveraged by deployment patterns
Adding analysis from the viewpoint of IT management/operation personnel situation considering recent labor shortage at user company
【Overview and Digest】
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2025.10.27
2025 Market View of Security, Operation Management and Backup in SMEs
With increasing requirement for ransomware countermeasures and economic security initiatives, providing analyis trends over time about products/services market share, challenges and needs in SMEs
【Overview and Guidance】
【Release (digest)】
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2025.8.27
2025 Flash report on the Status of Windows 10 to 11 migration and use of AI PCs
Providing the way of proposal for positive PC deployment which is not only for security measures but also takes advantage of AI PCs
【Overview and Digest】
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2025.8.4
2025 Practical Report on construction of task flows and business scinarios applying AI agents(semi-custom report)
Individual analysis and specific proposal of task flows and business scinarios for AI agents according to the requiredment of each IT company
【Overview and Digest】
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2025.5.19
2025 Proposal of optimal DX/AI solutions for each user leveraged by deployment patterns
Classification of DX solutions based on both technical (9 categories/48 items) and business (8 categories/38 items) perspectives, which enables analysis optimal DX proposals for each user. Also providing up-to-date view of generative AI market, including service share, purpose/scene and costs.
【Overview and Guidance】
【Release (digest)】
Optimal DX proposals for each users based on deployment patterns
Users' deployment status and up-to-date service share of Generative AI
DX solutions with IoT and Robots become effective by simple proposals
Market size and effective proposals for enterprise Generative AI services
"Fail-proof DX proposals" with deployment status and issues by industry
Issues to be solved and remarkable customer needs in Generative AI market
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2025.3.17
2024 Market View of RPA and no-code/low-code development tools in SMEs
Success patterns for automating business processes and developing rapid systems with AI utilization from multiple perspectives, such as application scenarios and uses, issues/needs, share of tools, etc
【Overview and Guidance】
【Release (digest)】
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2024.9.2
2024 Derivation of the best DX/IT solutions for each IT companies based on customer attributes and deployed products/services(semi-custom report)
Providing the best DX proposal for each IT company based on data analysis of 1300 valid users, not acquired by just gathering case studies
【Overview and Digest】
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2024.6.17
2024 Practical report for sustainable use of no-code/low-code development tools in SMEs(semi-custom report)
Custom made research report that provides analysis of specific products and issues/needs of users which IT companies should focus based on the selection of user types among stable / expected / dropout
【Overview and Digest】
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2024.5.7
2024 Practical report on targeting and step-up for DX proposals(semi-custom report)
Custom made research report that provides analysis of targeting and step-up for selected DX/IT solutions
【Overview and Digest】
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2025.12.8
2025 IT Spending and share/reputation of resellers and SIers in SME market
Promising IT products/solutions and user company segments (annual sales and industry) through analysis of “Which IT products/solutions will SME users adopt, and from which IT companies?", "What kind of successes have they had as a result (increased sales, improved employee productivity, etc.)?" and "What are their satisfactions and dissatisfaction points with the IT companies they outsource/purchase from?"
【Overview and Guidance】
【Release (digest)】
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2025.10.6
2025 Market View of IT application usage and evaluation by users
Market share, system type, issues and needs of various business applications such that ERP, accounting, sales, groupware, CRM, Bi, etc, based on user company survey with 1300 valid respones
【Overview and Guidance】
【Release (digest)】
Market share of ERP implementations for SMEs and remarkable up-to-date trends in needs
Market share by annual sales in accounting apps for SMEs and key issues found in its SaaS
Market share of Workflow for SMEs and key issues in AI utilization
Populariztion of personnal BI in SMEs and problem solving with AI
Market share of sales, purchasing, and inventory management for SMEs and relationship with accounting apps
The most important HR challenges in SMEs and market share of HR Tech
Market share of production management in SMEs with SaaS ratio and trends in needs
Market share trends and challenges of document management and cloud storage for SMEs
New role of workflow in utilizing AI in ERP for SMEs
Number of apps currently used, an important measure when enhancing CRM functionality for SMEs
Future of groupware and web conferencing for SMEs in AI era
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2025.8.19
2025 ERP sales and development strategy based on time-series market data for SMEs(semi-custom report)
The best ERP strategy based on time-series data over five years, which is hard to obtain from generative AI responses
【Overview and Digest】
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2025.8.1
2025 Practical report on no-code/low-code sales expansion for SMEs(semi-custom report)
Individual analysis to expand sales of tools based on the current status of report buyers (vendors or SIers)
【Overview and Digest】
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2025.7.14
2025 Cross-selling proposals report for IT vendors in expanding security products/services in SME market(semi-custom report)
Custom made research report that selects the analysis model matching the target customer type specified by the IT company and recommends optimal cross-selling products
【Overview and Digest】
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2025.7.8
2025 Analysis and proposals of strategies based on customer types of distributors/SIers(semi-custom report)
Custom made research report that analyzes the customer type of each IT company that purchases the report and proposes the best strategy according to that type
【Overview and Digest】
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2024.7.22
2024 Practical report for reactivation of RPA tools deployment in SMEs(semi-custom report)
Custom made research report that provides analysis for the success of RPA tools proposal based on the implementation status or user company attributes which each IT company designates
【Overview and Digest】
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2024.3.18
2024 Market View of IT infrastructure deployment and operation in servers and endpoints
Servers go cloud-first acceleration or on-premises regression? What's the way for promoting Windows 11 migration on PCs?
【Overview and Guidance】
【Release(digest)】
Adoption status of hybrid cloud in SMEs and issues to be solved
Latest trends of cloud migration and on-premis return in SMEs
Deployment status, market share and adoption barriers of HCI
Installed/planned installations trends of server market in SMEs
Factors hindering migration to Windows 11 and how to overcome them
Market share trends of OS and devices/services for endpoints in SMEs
Trends in storage type selection and utilization issues in SMEs
- Release (digest) list
- Market View reports
- Writings in media
- Interviews and Cites
- Seminars and lectures
- 「創生する未来」is here
- "Annual sales/business type targeting" and "challenges and needs understanding" that can be conducted using only published market reports
(Dec 2025) - ABL2.0: defining target segment, creating proposal talks, and providing customer lists based on market research data
(Dec 2025) - Five points to avoid "Workslop problems" (drawback of AI utilization)
(Nov 2025) - Amendment to the Child Care and Family Care Leave Act would be a driving force for DX
(Oct 2025) - What is the "Proposing DX" now required in IT market for SMEs
(Jul 2025) - How the election results of the House of Councillors will affect IT spending
(Jul 2025) - "RHEL for Business Developers" affects the market share of Linux server OS?
(Jul 2025) - How reciprocal tariffs of Trump administration affect Japanese small business
(Jul 2025) - Proposal for AI Agents without repeating mistakes in RPA market
(Jul 2025) - How to build sales scenarios that expose unconscious issues of users
(Jun 2025) - "SME IT Quiz 2025", wide range of topics from IT infrastructure, business applications, DX and AI
(May 2025) - New service for strategy planning skills with market research simulation
(Apr 2025) - What are two types of AI agents? Why the relationship between AI agents and reskilling is important?
(Feb 2025) - The second part of New Year's release: Forecasting the factors influencing business performance and IT spending
(Jan 2025) - The first part of New Year's release: Outlook for IT spending by annual sales and industry and also its factors
(Jan 2025) - Impact of Broadcom's acquisition of VMware on the domestic HCI market
(Aug 2024) - What is Analysis Based Listing (ABL), a new method to bridge the gap between marketing analysis and building sales list
(May 2024) - The much-touted "Offering" is also effective for SMEs?
(Apr 2024) - The reason why sales strategy for one man IT dep fails
(Apr 2024)
- Survey on Implementation Status of Information Security Measures in SMEs(IPA / NorkResearch)
- Survey on IT Utilization by SMEs(Ministry of Economy, Trade and Industry / Japan Chamber of Commerce and Industry / Nork Research)