Nork Research has the No. 1 track record in IT market research and consulting for small and medium-sized business (SMEs). We conduct surveys through questionnaires, interviews and advanced methods such as probabilistic inference for various targets such as users, resellers, system integrators, and vendors, and provide analysis and consulting for product development and market expansion.

Why Nork Research is chosen for IT research/consulting(See "Service" menu above for details)

・Research design, analysis and consulting for IT companies with deep insight of SMBs based on years of experience.
・Variety of survey reports includes Microsoft Excel data that aggregates all questions by annual sales, industry, etc.
・"Briefing Service" that offers Q&A or discussions with IT analysts and additional data analysis ofsurvey reports.
・"Custom Research" that provides fully customized research with various methods like web surveys, and interviews.
・"Custom Research Plus" that performs advanced analysis with SOTA methods like Bayesian network analysis etc.

• Release (digest) list
• Market View reports
• Writings in media
• Interviews and Cites
• Seminars and lectures
• 「創生する未来」is here

• New service for strategy planning skills with market research simulation
  （Apr 2025）
• What are two types of AI agents? Why the relationship between AI agents and reskilling is important?
  （Feb 2025）
• The second part of New Year's release: Forecasting the factors influencing business performance and IT spending
  （Jan 2025）
• The first part of New Year's release: Outlook for IT spending by annual sales and industry and also its factors
  （Jan 2025）
• How Non-prime sales and integration companies promote thier business system deployment leveraged by SaaS
  （Aug 2024）
• Usage and prospects of Power Platform in Japanese SMEs
  （Aug 2024）
• Impact of Broadcom's acquisition of VMware on the domestic HCI market
  （Aug 2024）
• What is Analysis Based Listing (ABL), a new method to bridge the gap between marketing analysis and building sales list
  （May 2024）
• The much-touted "Offering" is also effective for SMEs?
  （Apr 2024）
• IT proposals directly liked to management issues with the new industry classification
  （Apr 2024）
• The reason why sales strategy for one man IT dep fails
  （Apr 2024）
• Specific data analysis according to the sales regions defined by each IT company
  （Apr 2024）
• Hybrid Cloud trend in SMEs from the view point of system types of various business apps
  （Mar 2024）
• New Year's special issue: Three major risks emerging from IT utlization in SMEs and how to avoid them
  （Jan 2024）
• Key points for IT infrastructure proposals that are not affected by the success or failure of inbound business
  （Sep 2023）
• Custom Research Plus: Consensus building in dealing with environmental problems using a probabilistic inference model
  （Aug 2023）
• 2023 A new path for zero trust introduction indicated by a combination of quantitative and qualitative research
  （Jul 2023）
• Relationship between legacy assets (office computers and mainframes) and the status of DX initiatives in SMEs
  （May 2023）
• Verification of common belief about RPA and no-code/low-code development tools
  （Apr 2023）

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