Nork Research Co., Ltd. for research and consulting on the IT market of small and medium-sized enterprises

Why Nork Research is chosen for IT research/consulting(See "Service" menu above for details)

・Research design, analysis and consulting for IT companies with deep insight of SMBs based on years of experience.
・Variety of survey reports includes Microsoft Excel data that aggregates all questions by annual sales, industry, etc.
・"Briefing Service" that offers Q&A or discussions with IT analysts and additional data analysis ofsurvey reports.
・"Custom Research" that provides fully customized research with various methods like web surveys, and interviews.
・"Custom Research Plus" that performs advanced analysis with SOTA methods like Bayesian network analysis etc.

List of commercially available survey reports

Covers the share of products/services in various fields and the issues/needs of users

2024.9.2
2024 Derivation of the best DX/IT solutions for each IT companies based on customer attributes and deployed products/services(semi-custom report)
Providing the best DX proposal for each IT company based on data analysis of 1300 valid users, not acquired by just gathering case studies
【Overview and Digest】

What are the two input conditions required for DX success?
2024.6.17
2024 Practical report for sustainable use of no-code/low-code development tools in SMEs(semi-custom report)
Custom made research report that provides analysis of specific products and issues/needs of users which IT companies should focus based on the selection of user types among stable / expected / dropout
【Overview and Digest】

Constructive replacement proposals for several products are required in no-code/low-code development tools market in SMEs
2024.5.7
2024 Practical report on targeting and step-up for DX proposals(semi-custom report)
Custom made research report that provides analysis of targeting and step-up for selected DX/IT solutions
【Overview and Digest】

Generative AI proposal that doesn't end with ChatGPT trial
Analysis based on industry ratio to resolve regional disparities in DX
2024.3.18
2024 Market View of IT infrastructure deployment and operation in servers and endpoints
Servers go cloud-first acceleration or on-premises regression? What's the way for promoting Windows 11 migration on PCs?
【Overview and Guidance】
【Release(digest)】

Adoption status of hybrid cloud in SMEs and issues to be solved
Latest trends of cloud migration and on-premis return in SMEs
Deployment status, market share and adoption barriers of HCI
Installed/planned installations trends of server market in SMEs
Factors hindering migration to Windows 11 and how to overcome them
Market share trends of OS and devices/services for endpoints in SMEs
Trends in storage type selection and utilization issues in SMEs
2023.12.14
2023 Market View of Security, Operation Management and Backup in SMEs
Not only hilighting the dangers of ransomeware, it's required to propoese positive IT security measures that match up-to-date IT utilization policies
【Overview and Guidance】
【Release(digest)】

Relationship between IT security and latest IT utilization like Generative AI
Implementation status of security, operation management and backup of IT in SMEs
2023.12.11
2023 Market View of RPA and no-code/low-code development tools in SMEs
Appealing to the late majority is the key for RPA and no-code/low-code market in SMEs. What is needed to overcome barriers to market expansion?
【Overview and Guidance】
【Release(digest)】

Challenges when proposing no-code/low-code development tools for SMEs and how to overcome them
Points of attention when proposing RPA implementation for the late majority in SMEs
Usage and market share of no-code/low-code development tools
Latest situation of RPA tools, Usage and market share
2023.5.22
2023 Market View of DX and IT solution for small and medium-sized business
Based survey on 50 items of DX/IT solution implementation status, analyzing issues and needs that users have and suggesting effective proposal by IT companies.
【Overview and Guidance】
【Release (digest)】

What is the best customer contact point in SME market? Website, SNS, Email, Tel, Web conference etc
Forecast of changes in ordinary income of SMEs that influences IT expenditures and analysis of the factors
Current situation of DX/IT solutions in 12 fields and 50 items
Common misunderstandings between users and IT companies in the SME market
Prediction of IT expenditure by year/industry, and products/services for increasing or decreasing IT expenditure
2023.7.31
2023 Market View of Network Environments in SMEs
Analyzing points for IT infrastructure development that simultaneously considers the network environment and security measures that will be indispensable in the future
【Overview and Guidance】
【Release(digest)】

Proposal of network products and services for SMEs, starting from security measures
Issues and needs in network environment of SMEs that IT companies tend to overlook
Market size of network Products and Services in SMEs and Basic Policies of users at Introduction

2024.9.25
2024 Market View of IT application usage and evaluation by users
Advanced report that covers analysis/proposals on hot topics across 10 fields of business applications in addition to share, issues, and evaluation of each product/service
【Overview and Digest】

Promoting Generative AI leveraged with groupware and web conferencing as entry points
Will composable ERP become popular in ERP market for SMEs?
Division of roles between the accounting packages and expense management services in SMEs
Expanding workflow sales requires the view of the relationship with ERP
2024.7.22
2024 Practical report for reactivation of RPA tools deployment in SMEs（semi-custom report）
Custom made research report that provides analysis for the success of RPA tools proposal based on the implementation status or user company attributes which each IT company designates
【Overview and Digest】

Strategy and tactics necessary for reactivating RPA tools market in SMEs
2024.5.27
2024 Barriers and countermeasures for zero trust proposals for SMEs（semi-custom report）
Custom made research report that provides individual analysis of the most important security product/service for each IT company
【Overview and Digest】

Security product/service that should be promoted first with zero trust proposal for SMEs
2024.2.13
2023 IT Spending and share/reputation of resellers and SIers in SME market
The types of SMEs that are acitive in IT spending and its amount breakdown are changing. Which customer segments and product should IT companies focus on?
【Overview and Guidance】
【Release (digest)】

Promising customer segbments and products/solutions indicated by the gross amount of SMEs IT market
Impact of product/service portfolio and user ratings upon the market share of IT companies
2023.8.7
2023 Effective cross-selling predictive analysis for DX/IT solutions (semi-custom report)
It greatly influences the success or failure , in what order to propose a wide variety of DX/IT solutions
【Overview and Digest】

Cross-selling predictive analysis of DX/IT solutions that are effective in combination with generative AI
2023.8.2
2023 Forecast of changes in the business environment surrounding SMEs (semi-custom report)
Providing predictions and proposals that meet the individual needs of each IT company through "existing survey data + individual analysis"
【Overview and Digest】

Guidelines for IT proposals based on mathematical predictions of business environment changes
Will "Re-skilling of human resources" accelrate digitization of SMEs?
2023.9.25
2023 Market View of IT application usage and evaluation by users
Share, issues, and evaluation of business applications across 10 fields such as ERP, Accounting, Production, Sales, Labor, Workflow, Collaboration, CRM/BI, etc. Also including trends in responding to legal revisions, data analysis, and generative AI
【Overview and Guidance】
【Release (digest)】

How to support users regarding the Invoice System and the revised Electronic Bookkeeping Act?
Market share and current issues of groupware, business chat and web conferencing
ERP market share in SMEs and key features for differentiation
Trends in adoption rate and highly demanded features in accounting management
How to utilize data analysis and Generative AI in business applications
The direction of evolution that CRM should aim for in the SME market
HRTech vs Traditional human resource/payroll system, which SMEs will prefer
Changes in operational methods and issues in production management system
New competitors and highly demanded features for document management and cloud storage
Workflow and BPM in SMEs in terms of market share, system forms and sales channel
What do SMEs expect and require in sales, purchase and inventory management
Several missing perspectives in order to expand BI market for SMEs
2024.6.10
[Expanded Edition]Market View of IT application usage and evaluation by users
Clarifying optimal proposal process for Generative AI based on business application utilization policies asked of 1,300 user companies
【Overview and Digest】

Generative AI proposal as an extension of RPA is effective?

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